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Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same

Berkley Frittside™ Crankbait

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Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formula outfishes live bait in head to head field tests. Berkley Gulp! truly is the next generation in soft bait!.

Berkley Gulp! Minnow - Black Shad

The largest-sized bait in the Finisher lineup, the Berkley Finisher 9 FFS Jerkbait redefines angler control and enhances visibility with Forward

Berkley Finisher 9 FFS Jerkbait

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