Berkley goes hard on Forward-thinking baits

Berkley Hit Stick Fishing Lure, Black Silver, 1/4 oz

Berkley goes hard on Forward-thinking baits

Berkley Hit Stick Fishing Lure, Black Silver, 1/3 oz

BERKLEY FRITTSIDE FRESHWATER CRANKBAIT: A specialized crank bait lure, the Berkley Frittside features the same proven action that won David Fritts the

Berkley Frittside Fishing Lure, Sexy Back, 3/7 oz, 2 1/2in | 6 2/5cm Crankbaits, Classic Flat Side Profile Mimics Variety of Species and Creates

Fishing North AlabamaAll about fishing North Alabama

31 awesome hard baits for bass fishing - Bassmaster

Berkley Fishing Shares New Forward-Facing Sonar Optimized Baits

Berkley's Forward-Facing Sonar Optimized Baits – The Finisher

NEW Berkley FFS Optimized Baits

Industry News

Top 10 baits from season-opening shootout on Sam Rayburn - Major

The Original. The Magic Swimmer is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide and used to attract all species in all types of water, its natural swimming action is just too much for game fish to resist.

Berkley Magic Swimmer Saltwater

Berkley Hit Stick - Black Silver - 7 (1/4 oz)

Cool new FFS baits, Jason Mitchell's night bite tricks, Lake trout

Going Artificial. Leave the Live Bait Behind. - Berkley® Fishing US