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Designed to excel with forward-facing sonar - the Berkley Krej is a revolutionary hard bait that defies conventional jerk-baiting by working its way upwards in the water column - only to fall backwards towards its target.

Berkley Krej 100 FFS Jerkbait Stealth Minnow

Berkley® Wildthang 8.5 Crank Bait Fishing Lure is great for snagging bass, walleye, pike and trout,This lure features a unique bill that creates

Berkley® Wildthang 8.5 Crank Bait Fishing Lure, 2,25-in

Berkley Hard Bait & Fishing Lures - Pure Fishing

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DESCRIPTION Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo’s durable tail propeller won’t melt in your tackle box, and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and it swims straight at a variety of speeds.

Berkley Choppo Saltwater - 105mm - Mangrove Minnow [1547862]

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Body shape and weighted bill drive bait deep to stay in the strike zone longer Tight subtle action best for deep water fish Great casting and easy to crank for less fatigue all day fishing Slow rise at pauseBerkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert - David Fritts - to simply create dream baits.

BERKLEY DREDGER 14.5 / TENNESSEE SHAD

Berkley

Find many great new & used options and get the best deals for Rare Mills Exclusive Pro Pack Set of 3 Berkley Flicker Shad #7 Crankbaits at the best

Rare Mills Exclusive Pro Pack Set of 3 Berkley Flicker Shad #7 Crankbaits

Berkley Frittside 9 Crankbait

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Berkley Crankbait Hard Fishing Lures

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough conditions when fish are sluggish or heavily pressured. David Fritts Pro Tip: Silent, tight actions are ideal when fish are sluggish or heavily pressured.

Berkley Frittside 5 / Ghost Morning Dawn