Reel Power: Hollywood Cinema and American Supremacy

Used Book in Good Condition #desdes# [Alford, Matthew] on . *FREE* shipping on qualifying offers. Reel Power: Hollywood Cinema and American Supremacy

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Superheroes, Movies and the State Now Available

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Mao Zedong once warned that American pop cultural products were 'candy-coated bullets.' He was wrong on only one point: Their impact is much more powerful. One recent marketing study found that, around the world, the golden arches are now more widely recognized than is the Christian cross. That's soft power in action. Hard power refers to military resources. Soft power, a term originally coined by Harvard professor Joseph Nye, refers to symbolic resources.

Weapons of Mass Distraction: Soft Power and American Empire [eBook]

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