New Angling Apparel from Rapala and 13 Fishing - Rapala

Badly behaved and always looking for a fight, the BX Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin’ squarebill ever.

Rapala BX Big Brat - Chartreuse Shad

New Angling Apparel from Rapala and 13 Fishing - Rapala

Suspending/Neutral Buoyancy Tested Long-Casting Loud Rattles Runs Straight and True Jointed body

Rapala Jointed 07 Fishing Lures

Suspending X-Rap Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip em for xtreme, erratic Slashbait action or troll for classic Rapala wounded-minnow action.

Rapala X-Rap - Perch

Suspending/Neutral Buoyancy Tested Long-Casting Loud Rattles Runs Straight and True Jointed body

Rapala Jointed Minnow J11 LureLures

The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a 3-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box.

Rapala Original Floater - Perch

Rapala 4 X-Rap 10 Fishing Lure - Clown

Rapala MaxRap Walk'n Roll 13 Flake Silver

Rapala Jigging Rap Magnum Lipless Crankbait - Jigging Rap Magnum falls fast and true, designed for targeting individual fish when using forward-facing sonar. The heavy-weighted body makes it a great choice for casting, pitching or vertical jigging. Designed with the same Jigging Rap swimming action that is a proven fish catcher, the Jigging Rap Magnum is built with a durable one-piece body and fin design to allow it to take a beating and keep on catching.

Rapala Jigging Rap Magnum - Glow

Rapala DT Series Crankbaits The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth.

Rapala Dives-To 10 Silver

rapala fishing hat,SAVE 14%

With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the slowest of speeds makes this bait the perfect choice after a cold front when fish are traditionally finicky and in a negative feeding mood. Balsa wood construction with VMC black nickel hooks.

Rapala Jointed (Gold)

Rapala XRMAGXT160HDBSRD X-Rap Magnum Xtreme 6-1/4 inch HD Blue Sardine