From an Idea to a Best-Seller: How the CountDown Elite was Born - Rapala VMC

New CountDown® Elite Builds on Legendary Rapala® Tradition

The Countdown Elite harnesses over 80 Years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original Countdown. The new Countdown Elite is built with a modern construction for maximum casting distance and accuracy, improved improved durability and versatility - and a flutter on the drop. The color patterns combine metallic plating, HD printing and new designs, bringing the look to a totally new level.

Rapala Countdown Elite 55 Gilded Iwana

Buy Rapala CountDown Elite CD-7 Gilded Sinking Lure 7.5cm online at

LEGEND 2.0 - the CountDown® Elite

Rapala VMC

Rapala Countdown Elite 55 Gilded Brown Trout : Sports & Outdoors

Sustainability - Rapala VMC

Rapala Countdown Elite 55 Gilded Brown Trout : Sports & Outdoors

The Rapala CountDown® Elite 55 leverages over 80 years of experience in the craftsmanship of Rapala's premium balsa lures. The wobbler uses the

Rapala Countdown Elite 55 Gilded Chartreuse Yamame

Rapala Countdown Elite 55 Gilded Minnow : Sports & Outdoors

Rapala Countdown Elite 55